Upekkha Accelerates Early-Stage AI Startups with $15 Million First Close of $40 Million SaaS Fund


In a dynamic move that reflects the evolving landscape of the SaaS and enterprise tech sector, Bengaluru-based SaaS fund and accelerator, Upekkha, has declared the first close of its latest fund at an impressive $15 million. Spearheaded by WestBridge Capital, the fund is poised to be a game-changer for early-stage AI startups seeking to make their mark in the global B2B software market.

Investment Strategy: Upekkha’s new fund sets its sights on investing in up to 70 startups annually, offering a fixed $125,000 pre-seed funding for a 7% equity stake. This mirrors the established Y Combinator standard deal and positions Upekkha as a major player in the early-stage investment landscape.

Unique Selling Proposition: At the heart of Upekkha’s strategy is its referral program, led by seasoned SaaS founders. This distinctive approach not only sets the fund apart but also underscores its commitment to fostering a robust ecosystem for AI startups. Upekkha Managing Partner, Prasanna Krishnamoorthy, emphasizes the significance of this referral program in providing startups with unparalleled access to mentorship and guidance from industry veterans.

Adapting to the Changing Landscape: The SaaS and enterprise tech sector witnessed a significant shift in the past year, with the emergence of generative AI and other disruptive technologies. In response, investors and startups alike are reevaluating their strategies, moving away from late-stage investments and refocusing on early-stage opportunities with substantial growth potential. Upekkha’s strategic move aligns perfectly with this industry-wide trend, positioning the fund to capitalize on the vast opportunities presented by innovative startups.


Deepening Focus on AI: Upekkha’s commitment to deepening its focus on AI is evident in the fund’s emphasis on Indian startups developing B2B software products for the global market. This focus aligns with the increasing demand for cutting-edge AI solutions and positions Upekkha as a key player in nurturing the next wave of AI-driven innovations.


As Upekkha secures the first close of its $40 million SaaS fund, the stage is set for a new chapter in the growth of early-stage AI startups. With a robust investment strategy, a unique referral program, and a keen focus on the burgeoning AI landscape, Upekkha is well-positioned to be a catalyst for innovation in the SaaS and enterprise tech sector. The journey has just begun, and the global startup ecosystem eagerly awaits the transformative impact of Upekkha’s investments on the future of AI technology.

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