InMobi Embraces AI Transformation, Anticipates Workforce Reduction

Navigating Change: InMobi’s AI-Driven Evolution Amidst Workforce Reshaping


In a strategic move towards an AI-driven future, InMobi, a prominent adtech unicorn, is undergoing a significant revamp across various facets of its business operations. This shift, encompassing technology, organizational structure, and skill sets, is expected to result in the adoption of an AI-first approach, but it comes at a cost — an estimated 5% reduction in its workforce, affecting approximately 125 employees out of its current 2,500-strong team.

The AI-First Approach: InMobi’s decision to embrace an AI-first approach signifies a commitment to harnessing the power of artificial intelligence in shaping its future endeavors. This move underscores the company’s dedication to staying at the forefront of technological innovation, a crucial aspect in the dynamic landscape of advertising technology.

Job Losses and Organizational Restructuring: As part of this transformation, InMobi anticipates job losses for 125 employees, constituting a necessary yet challenging aspect of the realignment process. The reduction, amounting to 5% of the current workforce, is a strategic measure to optimize operations and enhance efficiency. The restructuring initiative is not merely confined to human resources but also extends to phasing out legacy processes, aligning the company with contemporary technological advancements.


Financial Implications: InMobi’s pursuit of an AI-led future has yielded positive financial outcomes. The company witnessed a substantial surge in net profit, soaring from INR 24.5 Cr in the previous fiscal year to INR 113.2 Cr in FY23. This robust financial performance underlines the potential benefits of the AI-driven strategy, affirming its viability and impact on the company’s bottom line.

Timeline and Completion: The comprehensive realignment, spanning technology, organizational structure, and workforce, is slated for completion by the end of the current month. This timeline underscores the urgency and determination with which InMobi is executing its AI-led transformation, aiming to position itself as a frontrunner in the competitive adtech landscape.


InMobi’s bold move towards an AI-first approach reflects its commitment to staying innovative and adaptive in an industry characterized by rapid technological advancements. While the anticipated job cuts may present short-term challenges, the company’s robust financial performance suggests that this strategic shift is a calculated move towards sustained growth and relevance in the evolving digital advertising ecosystem. As the transformation unfolds, the industry will keenly observe InMobi’s journey, gauging the impact of this AI-led rejig on its market position and competitive edge.

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