MeitY’s Advisory on Deepfakes: Navigating the IT Rules Landscape

Navigating the Digital Frontier: MeitY’s Directive Marks a Turning Point in the Battle Against Deepfakes and Misinformation


In the ever-evolving landscape of digital content, the Ministry of Electronics and Information Technology (MeitY) has taken a decisive step to address the rising concerns surrounding deepfakes and the misinformation they propagate. On December 26, 2023, MeitY issued a stern advisory to all social media platforms, emphasizing the need for compliance with existing IT rules to combat the proliferation of deepfakes.

Advisory Highlights:

The advisory issued by the IT ministry carries significant implications for digital platforms, outlining specific directives to tackle the challenges posed by deepfakes. Key highlights include:

  1. Clear Communication of Prohibited Content: Social media intermediaries are mandated to communicate, in a clear and precise manner, to their users about the nature of prohibited content. This includes explicit guidance on the types of content restricted under Rule 3(1)(b) of the IT Rules.
  2. Enforcement Agency Collaboration: Digital platforms are legally obligated to report any instances of legal violations to enforcement agencies. This underscores the government’s commitment to actively curb the spread of misinformation and potentially harmful deepfake content.
  3. Prompt Removal of Misinformation: Rule 3(1)(b) of the IT Rules emphasizes the prompt identification and removal of misinformation, false or misleading content, and materials impersonating others. This proactive approach aims to maintain the integrity of online information and protect users from potentially harmful content.

Minister’s Warning:

In addition to the advisory, Minister of State for IT, Rajeev Chandrasekhar, issued a stern warning to social media platforms. He emphasized the legal consequences that platforms may face for non-compliance with the provisions of the IT rules. This signals the government’s unwavering commitment to ensuring a secure and trustworthy digital environment.


MeitY’s advisory represents a crucial step in addressing the challenges posed by deepfakes and the potential harm caused by misinformation. By reinforcing the importance of compliance with IT rules, the government aims to create a safer digital space for users. As digital platforms navigate these regulations, the collective effort to combat deepfakes becomes a shared responsibility, highlighting the significance of a collaborative approach in safeguarding the integrity of online content.

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