Powering Cricket: Atomberg Tech and Campa’s Dynamic Duo Set to Elevate BCCI Seasons 2024-26
In an exciting development for cricket enthusiasts, Atomberg Technologies, a leading home appliances manufacturer, has officially joined hands with the Board of Control for Cricket in India (BCCI) as their official partner for the upcoming domestic and international cricket seasons from 2024 to 2026. This partnership is set to kick off with the highly anticipated 3-match T20 series against Afghanistan, commencing this Thursday.
Atomberg Technologies has inked a three-year deal with the BCCI, solidifying its commitment to the sport and the millions of fans who follow cricket passionately. As part of this collaboration, Atomberg will play a crucial role in enhancing the overall cricketing experience, both for players and fans alike.
This exciting announcement is complemented by another significant partnership, as the renowned beverage brand Campa has also come on board as the official partner for BCCI matches. With these collaborations, cricket enthusiasts can expect an even more immersive and engaging experience during the 2024-26 seasons.
As Atomberg Technologies steps onto the field as the BCCI’s official partner, it marks a new chapter in their journey. The company, known for its innovative home appliances, has been making waves in the market. However, it’s important to note that Atomberg’s financial performance saw a notable shift in the past fiscal year. The company reported a net loss of INR 138.35 Crores in FY23, a substantial increase from INR 39.3 Crores in the previous fiscal year, indicating the challenges faced during this period.
Despite the financial challenges, Atomberg’s commitment to cricket and its partnership with the BCCI underscores the significance of sports sponsorships in fostering brand visibility and connecting with a diverse audience.
This collaboration not only opens new avenues for Atomberg Technologies but also reflects the growing synergy between corporate entities and sports organizations. The support from both Atomberg and Campa is poised to contribute to the success and excitement surrounding BCCI events over the next three years.
As cricket enthusiasts eagerly await the kickoff of the 2024-26 cricket season, the involvement of Atomberg Technologies and Campa as official partners adds an extra layer of anticipation and enthusiasm. With these partnerships, fans can look forward to an enhanced cricketing experience, both on and off the field.