Velocity Launches INR 300 Cr Fund to Boost B2B SaaS Firms

Accelerating B2B SaaS Growth: Velocity’s INR 300 Cr Fund Revolutionizes Financing for Tech Startups.

Introduction: In a strategic move to support the thriving landscape of business-to-business (B2B) software-as-a-service (SaaS) startups, Velocity, the revenue-based financing platform, has announced the launch of a substantial INR 300 Cr ($36.1 Mn) growth capital fund. This latest initiative is poised to make a significant impact on the financing landscape for emerging businesses in the tech sector.

Empowering B2B SaaS Firms

Velocity’s innovative fund introduces a fixed-term credit product tailor-made for SaaS businesses, providing them with financing that aligns with three to six times the amount of their monthly recurring revenue. This unique approach reflects Velocity’s commitment to understanding the distinct financial needs of B2B SaaS startups and offering them the support required for sustainable growth.

The Visionaries Behind Velocity

Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity has been at the forefront of providing revenue-based financing to Indian direct-to-consumer (D2C) and e-commerce platforms. With a visionary approach, the founders have steered the platform towards becoming a pivotal player in the financial ecosystem for startups.

Strengthening the E-commerce Landscape

Velocity has set ambitious targets with this fund, aiming to double its e-commerce disbursements to INR 800 Cr. This move is a testament to the platform’s dedication to fostering growth within the e-commerce sector, a vital engine of India’s digital economy. Furthermore, Velocity plans to allocate INR 500 Cr to emerging sectors, emphasizing its role in supporting a diverse range of businesses.

Revolutionizing Financing Models

The launch of this fund underscores Velocity’s commitment to revolutionizing traditional financing models. By offering a credit product that scales with the monthly recurring revenue of B2B SaaS startups, Velocity is poised to become a catalyst for innovation and growth in the tech industry.

Looking Ahead

As Velocity embarks on this new venture, it not only solidifies its position as a leading revenue-based financing platform but also signals a broader trend in the financial industry towards more specialized support for startups. The fund’s strategic focus on B2B SaaS startups aligns with the growing importance of technology-driven solutions in the business world.


Velocity’s INR 300 Cr fund represents a pivotal moment for B2B SaaS startups, offering them a unique financing solution tailored to their specific needs. As these innovative businesses continue to drive technological advancements, the support provided by Velocity’s growth capital fund is poised to accelerate their journey towards success.

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