SoftBank-Backed FirstCry Set to Make Waves with IPO Filing

Navigating Challenges and Capitalizing on Opportunities: FirstCry’s Journey to IPO Success


In the fast-paced world of e-commerce, SoftBank-backed FirstCry is making headlines as it gears up to file its draft red herring prospectus (DRHP) by the end of December. Riding the wave of the current IPO boom, the unicorn is eyeing an ambitious fundraising target of $500 million to $600 million. As anticipation builds, industry insiders suggest that the IPO could value FirstCry at a staggering $4 billion.

Valuation and Ambitious Goals:

While the exact valuation is still under wraps, sources close to the matter have hinted at a potential $4 billion valuation for FirstCry during its IPO. This is a significant leap, considering the company’s recent journey in the e-commerce landscape. The SoftBank-backed venture has been a key player in the market, with a noteworthy presence in the baby and kids’ product segment.

FirstCry’s Ambitious Fundraising:

FirstCry’s IPO comes at a time when the IPO market is experiencing unprecedented enthusiasm. The company aims to capitalize on this trend by raising between $500 million and $600 million through its public offering. This substantial amount is poised to fuel the company’s growth and expansion plans, making it a focal point for investors looking to dive into the thriving e-commerce sector.

Financial Performance and Challenges:

The move towards an IPO follows FirstCry’s mixed financial performance in recent years. While the company reported a profit in FY21, it faced a setback in FY22 with a net loss of INR 78.7 crore. The contrasting financial figures highlight the challenges and opportunities within the competitive e-commerce landscape.


As FirstCry prepares to take the plunge into the IPO arena, all eyes are on the unicorn to see how it navigates the dynamic e-commerce landscape. The SoftBank-backed venture’s ambitious valuation and fundraising goals underscore its confidence in the market’s potential. The success of FirstCry’s IPO could not only mark a significant milestone for the company but also contribute to the ongoing narrative of the Indian e-commerce boom. Investors and industry enthusiasts alike are eager to witness the next chapter in FirstCry’s journey as it evolves from an e-commerce unicorn to a publicly listed entity.

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