FirstCry DRHP: Unveiling the Shareholding Landscape and Key Players Steering the Ship

The intricate shareholding mosaic and key players steering FirstCry’s IPO, unveiling the dynamics shaping the future of this kids-focused e-commerce unicorn.


In a significant move toward public listing, Brainbees Solutions Limited, the parent company of the renowned kids-focused e-commerce platform FirstCry, recently filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). This strategic step aims to raise INR 1,816 Crores through fresh shares, shedding light on the company’s ambitious plans for expansion and growth in the evolving market. As we delve into the DRHP, we uncover the intricate web of shareholding patterns and key figures steering the ship of FirstCry.

Shareholding Patterns: A Closer Look

  1. SoftBank’s Dominance: SoftBank emerges as the leading shareholder in Brainbees Solutions, wielding significant influence with approximately 12.41 Crore equity shares, constituting a formidable 25.55% of the total equity capital on a fully diluted basis. This positions SoftBank as a pivotal force in shaping the trajectory of FirstCry’s future endeavors.
  2. Mahindra & Mahindra’s Strategic Position: Following closely behind, Mahindra & Mahindra secures the second-largest stake with a notable 10.98% ownership in Brainbees Solutions. This underscores the strategic alignment of FirstCry with a diverse array of investors, adding depth to its shareholder profile.
  3. Premji Invest’s Substantial Stake: Premji Invest claims the third spot among the major stakeholders, holding a substantial 10.36% stake in Brainbees Solutions. This underscores the trust and confidence placed in FirstCry’s business model by one of India’s prominent investment entities.
  4. Diverse Shareholder Landscape: Beyond the primary stakeholders, the shareholding landscape of Brainbees Solutions is remarkably diverse, with more than 100 different stakeholders contributing to a cumulative ownership of around 9.5%. Notable names such as Ratan Tata contribute to this intricate mosaic, reflecting the widespread appeal and credibility of FirstCry in the market.

The Offer-for-Sale (OFS) Dynamics:

Complementing the primary fundraising through fresh issues, the Initial Public Offering (IPO) also incorporates an Offer-for-Sale (OFS) mechanism. This allows existing stakeholders, including SoftBank, to divest a portion of their equity. SoftBank, in particular, is set to offload around 2 Crore shares as part of the OFS, indicating a strategic realignment of its portfolio.

Conclusion: Charting the Course Ahead

As Brainbees Solutions embarks on its IPO journey, the intricate tapestry of shareholding patterns and influential figures reveals a landscape poised for transformation. SoftBank’s dominance, coupled with the strategic positions held by Mahindra & Mahindra and Premji Invest, sets the stage for a dynamic future for FirstCry. The diverse stakeholder base adds resilience and credibility to the company’s market standing, promising exciting times ahead as FirstCry unfolds its growth narrative in the public domain. The IPO not only signifies a financial milestone but also marks a pivotal chapter in the evolution of FirstCry from a unicorn to a publicly traded entity, inviting investors and enthusiasts alike to be part of this compelling journey.

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