Nazara’s NODWIN Gaming Expands Global Footprint with INR 33 Cr Investment in Freaks 4U Gaming

A Powerful Partnership: NODWIN Gaming and Freaks 4U Gaming Unite to Redefine Global Esports Marketing Landscape


In a strategic move to strengthen its global presence, Nazara Technologies’ esports subsidiary, NODWIN Gaming, recently announced a significant investment of INR 33.26 Crores in Freaks 4U Gaming GmbH, a renowned marketing services company specializing in gaming and esports. This substantial investment has been made through a convertible note, showcasing the companies’ commitment to advancing the gaming and esports landscape on a global scale.

About Freaks 4U Gaming GmbH:

Freaks 4U Gaming GmbH has positioned itself as a leader in marketing services for the gaming and esports industry, offering its expertise and innovative solutions worldwide. With a robust track record, the German-based company has become synonymous with excellence in delivering tailored services that cater to the dynamic needs of the gaming ecosystem.

Strengths Alignment:

Nazara Technologies highlighted that both NODWIN Gaming and Freaks 4U Gaming share a common thread of being experts in gaming and esports marketing services. However, their strengths lie in different segments – NODWIN Gaming excelling in mobile gaming, while Freaks 4U Gaming focuses on PC-based games. This strategic collaboration aims to leverage the strengths of both entities, creating a synergy that will make them more appealing to global consumer brands and game publishers.

Global Appeal and Seamless Operations:

By joining forces, Freaks 4U Gaming and NODWIN Gaming aspire to enhance their appeal to global consumer brands and game publishers. The collaboration aims to provide a seamless operation that spans across both emerging and developed markets, capitalizing on the diverse strengths and experiences of each entity. This unified approach positions them as a formidable player in the international gaming and esports arena.

Strategic Investment:

The INR 33.26 Crore investment through a convertible note signifies Nazara’s confidence in the future prospects of Freaks 4U Gaming and the broader gaming and esports industry. This strategic move is expected to fuel innovation, drive expansion, and facilitate collaborative initiatives that will contribute to the continued growth of both companies.


Nazara Technologies’ NODWIN Gaming’s investment in Freaks 4U Gaming GmbH marks a significant milestone in the evolution of the global gaming and esports landscape. As these two industry leaders come together, the synergies created are poised to unlock new opportunities, drive innovation, and set new benchmarks for marketing services in the gaming ecosystem. This strategic alliance not only benefits the companies involved but also holds promising prospects for the broader gaming community, establishing a foundation for future growth and success in the dynamic world of esports.

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