Cipla Boosts Investment in GoApptiv, Strengthening Digital Health Solutions for the Underserved

Beyond Borders: Cipla’s Global Impact Through Progressive Digital Health Investments


Global pharmaceutical giant Cipla has announced a significant investment in Mumbai-based digital tech startup GoApptiv, reinforcing its commitment to innovative healthcare solutions. This move marks Cipla’s third investment in GoApptiv, demonstrating a strategic partnership aimed at enhancing patient reach and improving healthcare accessibility.

Cipla’s Progressive Investment Journey:

Cipla’s journey with GoApptiv began in June 2020 when it initially acquired a 21.85% stake in the digital tech company for INR 9 Cr. Two years later, in a testament to the value and potential of the partnership, Cipla increased its stake to 22.02% for INR 25.90 Cr. Now, with an additional investment of INR 42 Cr ($5.04 Mn), Cipla’s total stake in GoApptiv will rise to 22.99%.

About GoApptiv:

Founded in 2015 by Rajasekhar Parcha and Sreeram Venkitaraman, GoApptiv specializes in offering digital solutions to pharmaceutical companies, focusing on expanding patient reach and engagement. The startup has positioned itself as a key player in the digital health space, contributing to the transformation of healthcare delivery through innovative technologies.

Cipla’s Vision for the Future: In a recent statement, Cipla expressed its strategic intent behind the increased investment. The company aims to leverage GoApptiv’s cutting-edge technology to strengthen its presence across the healthcare continuum. Particularly noteworthy is Cipla’s emphasis on reaching the underserved population, intending to facilitate greater access to life-saving treatments.

Enhancing Healthcare Accessibility:

The collaboration between Cipla and GoApptiv signifies a joint commitment to making healthcare more accessible, especially for those who are traditionally underserved. By harnessing the power of digital solutions, the partners aspire to bridge gaps in healthcare delivery and empower patients with improved access to essential treatments.

Closing Thoughts:

Cipla’s continued investment in GoApptiv underscores its dedication to staying at the forefront of digital health innovation. As the healthcare landscape evolves, strategic partnerships like these become crucial for addressing the diverse needs of patients and healthcare providers alike. The increased stake in GoApptiv not only reflects Cipla’s confidence in the startup’s capabilities but also sets the stage for further advancements in digital health solutions that can positively impact lives globally.

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