India’s Video Industry: A Thriving Landscape Poised for $17 Billion by 2028

The Digital Wave: India’s Video Industry Sets Sail for $17 Billion”


In a digital age dominated by visual content consumption, India’s video industry has emerged as a powerhouse, establishing itself as the third-largest in the Asia-Pacific (APAC) region, according to a recent report by Media Partners Asia Research (MPA). With a current valuation of $13 billion, the Indian video market encompasses a diverse range of platforms, from traditional television to the dynamic realm of digital streaming.

Current Market Status: The report indicates that India’s video industry has experienced robust growth, boasting a valuation of $13 billion. This achievement places the country behind only China and Japan in the APAC region, highlighting the nation’s significant contribution to the global video landscape. This rapid expansion is expected to continue, with a projected growth rate of 5.6% from 2023 to 2028.

Dominant Players in the OTT Space: India’s Over-The-Top (OTT) industry plays a pivotal role in this thriving ecosystem, and its landscape is dominated by key players such as Jio Cinema, Disney+ Hotstar, Netflix, and Amazon Prime Video. These platforms have not only revolutionized the way content is consumed but have also become household names, providing a vast array of entertainment options to a diverse audience.

Diverse Offerings: The report by MPA covers various segments within India’s video industry, including free TV, pay TV, Subscription Video On Demand (SVOD), premium Advertising-Based Video On Demand (AVOD), and User-Generated Content (UGC) and Social Video. This comprehensive approach allows for a nuanced understanding of the industry’s multifaceted nature, highlighting the coexistence of traditional and contemporary content consumption channels.

Growth Projections: With a compound annual growth rate (CAGR) of 5.6% forecasted from 2023 to 2028, the Indian video industry is on track to reach a staggering $17 billion valuation. This projection underscores the industry’s resilience and adaptability, even in the face of evolving consumer preferences and technological advancements.


As India’s video industry continues to flourish, it is evident that the convergence of traditional and digital platforms is shaping a dynamic entertainment landscape. The dominance of OTT platforms, coupled with the industry’s ability to cater to a diverse audience, positions India as a key player in the global video market. The projected growth of the industry further solidifies its significance, making it an exciting space to watch in the years to come.

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