Former IKEA Executive Kavitha Rao Joins 10clubhomes as COO to Spearhead Strategic Growth

A Strategic Alliance for Innovation and Growth in Indian Home Furnishing

In a strategic move to bolster its leadership team, Fireside-backed 10clubhomes, the direct-to-consumer home furnishing startup, has appointed former IKEA and Accenture executive, Kavitha Rao, as its Chief Operating Officer (COO) and Co-founder.

The decision to bring Kavitha Rao on board reflects 10clubhomes’ commitment to meeting the evolving needs of Indian consumers. With her extensive experience and leadership skills, Rao is expected to play a pivotal role in driving the startup’s growth trajectory, focusing on key areas such as brand-building, expansion, product design, and technology integration.

Kavitha Rao brings a wealth of experience from her tenure at Accenture’s retail division, where she led the retail industry practice and played a crucial role in supporting retailers through their transformation journeys. Her proven track record in the retail sector positions her as a valuable asset for 10clubhomes as it navigates the dynamic landscape of the Indian home and kitchen products market.

Established in 2021 by founder Bhavna Suresh, 10clubhomes has rapidly gained prominence through its omnichannel approach, offering a diverse range of home and kitchen products across multiple categories. The addition of Kavitha Rao as COO is expected to further amplify the startup’s capabilities, providing strategic direction to boost retail expansion plans across both online and offline channels.

In her new role, Kavitha Rao will not only lead various business functions but will also play a key role in enhancing the startup’s product category. Additionally, she will spearhead high-performance daily operations to solidify 10clubhomes’ position in the competitive Indian retail and consumer market.

The company, in a statement, expressed confidence in Kavitha Rao’s ability to contribute significantly to the startup’s success, emphasizing her role in propelling 10clubhomes towards becoming a household name in the realm of home furnishing.

As 10clubhomes continues to evolve and innovate in response to the ever-changing needs of Indian consumers, Kavitha Rao’s appointment underscores the company’s commitment to excellence, growth, and delivering unparalleled value in the home and kitchen products sector.

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