Bewakoof, Aditya Birla Group’s D2C Brand, Cuts Losses by 58% in FY23 Amidst Sales Dip
Navigating Challenges, Embracing Resilience: Bewakoof’s Strategic Turnaround in FY23. Introduction: In the dynamic landscape of Direct-to-Consumer (D2C) brands, Bewakoof, a notable player owned by the Aditya Birla Group’s TMRW, has showcased resilience and adaptability. Despite a challenging financial year ending March 31, 2023 (FY23), the brand managed to significantly reduce its net loss by almost … Read more